Service 01 of 09

Creative strategy

The idea before the content. Positioning, campaign platforms and the plan that ties every post, film and ad together.

01 / 09Golden Ratio StudiosService1 : 1.618
Overview

Most brands do not need more content, they need a clearer idea. We start with research into your audience, your market and your competitors, find the one thing only you can say, and turn it into a campaign platform the whole team can build on for a year, not a week.

What you get

Inside the service

01Brand and audience research
02Positioning and key message
03Campaign platform and big idea
04Content pillars and tone of voice
05Channel plan and launch roadmap
06Quarterly strategy reviews
Good for
New brands and launchesBrands that feel inconsistentTeams that need one clear plan
StrategyCreative strategy
How we work

Five steps from idea to launch

01

Discover

A free call about your goals, your audience and the one idea that matters. We listen more than we talk.

02

Strategy

Research, positioning and a clear plan with timelines and costs, agreed before anything is made.

03

Design

Storyboards, look frames and drafts, so you see the work before a camera rolls or a pixel is final.

04

Produce

Shoot, build, render and edit in house, with real craft and the right new tools.

05

Deliver and grow

Graded, mixed and sized for every platform. Then we measure, learn and make the next one better.

Questions

About creative strategy

Do we need strategy if we already post every day

Yes, that is usually when it matters most. Posting without a platform spends effort without building anything. A strategy makes every post add up to the same idea.

How long does it take

A focused strategy sprint takes two to four weeks, from research to a presented plan your team can act on the next day.

Can you work with our in house team

Of course. Many clients keep production in house and use us to set the direction and review the work.

Pairs well with

Related services

Not sure where to start

Tell us the goal
we will find the way

Share what you want to achieve and when. On a free thirty minute call we will tell you which services you actually need, and which you do not.

Chat with us